- Industry
- Physical AI Deployment
- Company
- Sojitz Tech-Innovation
Overview
Sojitz Tech-Innovation (STech I), the core ICT company of the Sojitz Group, designed a new Executive Briefing Center (EBC) in Tokyo to showcase advanced technology to visiting enterprise leaders.
To set the tone from the moment guests arrived, STech I partnered with LiveX AI to deploy a life-size hologram with a Japanese-speaking AI avatar at the EBC entrance. The installation was selected for one reason: it could meet the bar of an executive environment—natural Japanese conversation, precise lip-sync, and a premium, human-like presence suitable for senior decision-makers.
It is a front-of-house, reputation-bearing deployment that sets the tone for high-value visitors to Sojitz’ headquarters.
Case Study
Why This Environment Matters
An Executive Briefing Center is one of the highest-stakes physical spaces in enterprise technology:
- It is where credibility is established—or lost—with senior stakeholders
- Every element signals taste, maturity, and future readiness
- Anything placed at the entrance must be socially comfortable, not experimental
STech wanted more than a screen or kiosk. They wanted a physical AI experience that could confidently stand in front of executives and customers as a symbol of where the company is headed.
Case Study
The Origin
STech I’s CEOfirst encountered LiveX AI’s physical avatar during Salesforce Dreamforce, demonstrated in a major enterprise ecosystem setting. Seeing the avatar operate live—handling real conversations with presence and realism—made the opportunity immediately clear.
The decision was made to bring that experience to Tokyo and anchor it inside the Executive Briefing Center on an accelerated timeline.
The Solution
The Solution
LiveX AI delivered its enterprise-grade physical AI deployment, designed specifically for executive-level, in-person interaction:
- Japanese-first language quality, suitable for real customer engagement
- Life-size, human-like visual presence with expressive communication and natural lip-sync
- Unified digital + physical AI platform, allowing the same intelligence to extend into future channels and experiences
The avatar was installed in a high-visibility, front-of-house position, making it the first interaction visiting executives encounter—an intentional signal of confidence in the technology.
Case Study
Speed of Execution
From purchase confirmation in late November to a live, on-site installation in Tokyo by mid-December, LiveX executed a full end-to-end deployment:
- Hardware delivery
- On-site setup and tuning
- Language and experience calibration
- Executive-environment readiness
The EBC was able to host visiting leaders with the experience immediately.
The Results
Outcome
STech now operates a state-of-the-art Executive Briefing Center featuring a physical AI installation they feel proud to place in front of their most important audiences.
The deployment demonstrates more than “AI.” It demonstrates physical AI—where language quality, presence, realism, and social comfort matter as much as technical capability.
Beyond the initial use case, the avatar serves as a reusable platform foundation. The same physical interface can evolve over time into guided demos, product showcases, industry-specific narratives, and new executive experiences without re-architecting the system.
