Executive Summary
When Jensen Huang took the stage at GTC 2026, attendees also experienced a working version of the next interface: AI concierges operating in the physical world.
LiveX deployed interactive hologram agents across the San Jose Convention Center, including custom installations for Supermicro and Google.
Key Results
Physical AI Meets the Enterprise Stage
At GTC 2026, LiveX AI brought conversational hologram kiosks into one of the most demanding technology environments in Silicon Valley.
The agents answered attendee questions, supported multilingual conversations, and showed how accelerated computing can power real customer interactions outside the browser.
Why GTC Matters for Physical AI
GTC is not only a launch platform. It is a proof point for enterprise readiness, where infrastructure leaders, AI researchers, and decision-makers evaluate what can work at scale.
LiveX operated under high-traffic, multilingual conditions and showed that physical AI can remain responsive, useful, and brand-safe in front of a sophisticated audience.
- Answered technical questions about exhibitors and sessions
- Recommended booths and experiences based on attendee intent
- Directed people across the convention center
- Handled natural multi-turn conversations across languages
Differentiation in a Crowded Market
The deployment was conversational, not a pre-recorded loop. Domain-specific personas for Supermicro and Google were configured quickly and trained on relevant materials.
Visitors could switch languages mid-conversation, ask follow-up questions, and interact with an experience that felt alive instead of scripted.
What This Means for Enterprise Buyers
The result was a live blueprint for deploying physical AI in high-stakes environments such as retail, hospitality, healthcare, and enterprise events.
- Reduce reliance on human-staffed information desks
- Deliver consistent answers at event scale
- Adapt dynamically to demand and traffic
- Capture engagement and conversion signals
The Road Ahead
LiveX showed that the future of customer interaction is not abstract. It is physical, conversational, multilingual, and already ready for production environments.
